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A recent study and lovely infographic by Wired shows that the internet is accessed mainly through Apps, which makes sense as a lot of people access the web via Apps and Mobile Platforms. As it says in the article:

“You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.”

Yes, I know there’s no Netflix over here but you get the point. So with more and more people owning Smartphones and accessing the Web from there are Native apps here to stay or will Web eventually win the day? It depends which tribe you belong to; To get best usage out of your iPhone Apple recommend you plug in and sync your phone as often as possible, Blackberry go for a more backup your phone every now and again type system, whereas Google and their Android platform are working towards a completely Cloud-based smartphone.

With the release of Apple’s controversial social music platform Ping they’re hoping that it will stay native, as without Native apps and without the App Store, Apple definitely wouldn’t be making as much moolah. Whereas Google are betting their Facebook Credits on the future being Cloud-based Web Apps, with rumours even hinting at a Google music download service. Blackberry seem to be happy to sit this one out with an attitude that kind of says ‘leave the trendy kids to fight over new fads, we know we do phones and email very well, that’s all our customer base need.’

Which seems to go hand-in-hand with MG Siegler‘s opinion, a blogger at TechCrunch. He argues that “..the best indicator of who I actually interact with socially the most in real life are the calls I make and the texts I send — it’s all mobile interaction.”.

Aka Aki - a particularly successful social platform in Berlin is currently basking in the uptake of mobile web as the preferred way for people to connect. Based on GPS and Bluetooth (remember that?), the service aims to connect friends, and friends of friends when they are within the close vicinity of each other. The success of this and continuing growth of Foursquare, Gowalla, and the addition of Facebook Places seems to suggest the next progression to be a localising of personal Social Graphs.




**UPDATE**

Google Me Confirmed for Autumn release.

“Eric Schmidt has confirmed that we will getting “Google Me” sometime this Fall. This Google Me service will introduce what Google calls “a social layer” into online search, video and Google Maps.”

/Via ZDNet