What a start to 2011!
We’re proud to announce the exclusive partnership deal between Punktilio and US based social commerce company Milyoni [pronounced “million-eye”], whose Conversational Commerce™ solution provides any retailer or brand with the iFanStore™ application within their Facebook page. An innovative set of social merchandising tools helps to engage fans in conversations, with instant purchase opportunities and sharing features.
Punktilio will represent Milyoni for all UK and European activity through the sales and support of Milyoni’s unique social commerce solution, with the new division operating as Milyoni UK.
Dean Alms, VP of Sales and Marketing at Milyoni says, “The deal allows Milyoni to gain an instant presence in the UK, and offer valuable on-the-ground support to UK and European customers through Punktilio’s dedicated social commerce team. We’re very happy to have found a strategic partner that truly understands the space so well and is one of the UK’s leading social agencies”
In the USA, smaller specialist services and e-tailers, through to media and sporting powerhouses like HBO and the NBA are already using Milyoni’s platform, and in the UK a well known high street fashion brand has been the first European retailer to sign up this year and whose Facebook store launch will be announced shortly.
Milyoni’s suite of social merchandising tools including “Instant Showcase” allow merchants to post multi-media product promotions to the Facebook walls of their fans, and enables fans to make purchases right there and then. Sales are visible on a fan’s wall, which then promotes product awareness and encourages the viral conversation.
Punktilio Managing Director, Hal Stokes says, “Brands selling directly on Facebook are not just able to leverage genuine revenue opportunities, they’re also exploiting marketing and advocacy in the process; sales are no longer hidden, they’re now social and visible, assuming the user wants them to be. If you’re an Arsenal or fcuk™ fan, such advocacy is something you want to share in a social environment.”
“We’re excited to be offering Milyoni to our own clients and every UK & European brand that’s investing in social media. 2011 is the year of social commerce. Marketing, Operations and Commercial Directors will work closer than ever before – essentially, social media cuts through every element of a business; the bottom line comes down to sales, and social commerce is a natural evolution in that bottom line”.
For more information and the Conversational Commerce™ white paper contact:
Milyoni UK -
Sharmita Saha – Head of Business Development & Social Commerce
sharmita@punktilio.com
Milyoni USA -
Dean Alms – VP of Strategy & Marketing
dean@milyoni.com
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