rssblog

Placebook (Oh and a bit about the Tabs)

August 24th, 2010
categories: applications, facebook, foursquare, social media, twitter

Tags: ,,,,,

Placebook

This week Facebook are rolling out their reduced Tab size change, which was originally mentioned last October. So make sure all of your custom Tabs and Apps are resized from 760 to 520 pixels otherwise you’ll be seeing the dreaded ‘broken’ icon.

More information can be found here. / Via InsideFacebook

So, a week after the launch of Facebook Places and what are your thoughts on it? Oh that’s right, it’s only had a US launch so you probably don’t have any first hand experience of it (unless you are Mark Zuckerberg or some other Facebook employee!). One particular luxury we have over here is we can sit back and watch with a reserved caution as others figure out the underlying privacy issues… Or get some good ideas on how to prank friends!

Dennis Crowley, owner of Foursquare doesn’t seem scared by the new competition, telling The Telegraph “I have now had a chance to play around with Facebook Places and it’s not that great or interesting. It’s a pretty boring service, with barely any incentives for users to keep coming back and telling their friends where they are.” He continues “The only interesting thing about Places is that it has a potential audience of over 500 million people around the world… but that can only be a good thing for location-based services, like Foursquare, as Facebook will educate the masses about check-ins.”

The introduction of Places seems to be working in contrast of Facebook’s push to monetise the platform by opening it up to marketers. We use Facebook for all of our clients. The way you can specifically target users based on the information they share makes it a platform that is second to none. But it is this that irks somewhat; with Places people don’t want to share where they are, or where their ‘friends’ say they are broadcast by default to ‘everyone’.

Facebook (well for me, personally) used to be somewhere my actual friends and I could chat online and share links, videos, events etc. Then school friends who I’d not been in touch with (or since) began using the platform and ‘Friend Requesting’ me, and it felt rude not to ‘Accept’ all of them. I realise I may be sounding a bit like a Grumpy Old Man and having contrary views to a company from progressing and growing but Facebook became a lot more open and a lot less personal. That was just the start. Facebook have 500 million+ users, I can’t imagine all of those users are completely web-savvy. Now people become some kind of Facebook celebrities with 1000+ ‘Friends’, reminiscent of the days of MySpace when it was common culture to friend collect. Imagine introducing Places to MySpace. It’s a thought TechCrunch made a whole lot more eloquently in a recent article. Would you feel comfortable sharing that much information with virtual/actual strangers by default? Is it time for Facebook to re-think their Social Graph? Should it introduce a friend tier, its own version of Followers/Following option?


Punktilio Newsround

August 13th, 2010
categories: company news, facebook, news, social media

Tags: ,,,,,

It was a good week for us. A lot of our social services were written about in several online magazines. Here’s the run down:

First up Facebook have created a Case Study (PDF) around the work we have done for Phones 4U.

Facebook

Secondly there was Strategy Eye’s Hot Company Profile. Which features an interview with our MD Hal Stokes discussing his vision of a progressive approach to Social Media marketing compared to the older, more traditional forms.

StrategyEye

And lastly but definitely not least(ly?) there were a couple of honourable mentions in New Media Age and i-D Online regarding our work with new Syco signing Labrinth. Both of which focussed on the QR Code based campaign and Transmission series of videos we’ve produced for him.

We’re wearing our chufty boots :-) x


EZ Pay Facebook Page Goes Live

July 28th, 2010
categories: competitions, ez pay, facebook

Tags: ,,

Escape
EZ Pay Escape Card is a simple prepay credit card, and they have three versions of these; The original Escape Card with which you use just like any other credit card, plus it’s free top up credit free at Phones 4 U. The Escape Travel Money Card in which can load up with credit before a holiday to assist with budgeting. And finally the Neon Prepay Card aimed at educating the younger generation in budgeting and the responsibility of owning a credit card.

Originally EZ Pay had three separate pages on Facebook, one for each pre-pay card, which we thought was a bit too convoluted for a company who’s core ideology is simplicity. With this in mind we re-designed and developed one new, streamlined page to focus their strategy with one tab per card.

To kick off and celebrate this re-launch we created a competition to win a camera and one of their cards already loaded with £250. Get liking to enter.


Hiding Labrinth

June 30th, 2010
categories: design, facebook, music, myspace, qr codes, social media, syco, twitter, youtube

Tags: ,,,,

Labrinth
Labrinth is busy bustin’ sick beats hidden in a studio somewhere, meanwhile we’ve been doing some hiding of our own.

If you’ve signed up to Labrinth’s various social media sites, you may have noticed the sneaky inclusion of QR Codes which lead to some exclusive content produced by Labrinth and ourselves.

QR Codes have been used by pop stars like The Pet Shop Boys before, however we feel the infrastructure had been lacking until recently (namely the mass adoption of Smart Phones we’ve seen in the last two years or so) and therefore there has been limited success with campaigns utilising them. We see the timing as being right now and the use of QR Codes as a perfect fit for Labrinth; not only does it aesthetically suit his name but both are still relatively new, so only people in the know… well, know. Overall it’s an accessible and forward thinking way for Labrinth to find his place in the physical web.


Lauren Laverne releases Candy Pop

May 26th, 2010
categories: books, competitions, facebook, harper collins, music, social media, youtube

Tags: ,,,,

We designed the campaign for Lauren’s debut novel ‘Candy Pop: Candy and the Broken Biscuits’ published by HarperCollins. Here’s Lauren introducing her tome:

Accompanying the book is the sweet-looking Facebook fan page, swish, weekly videos of Lauren reading excerpts from the book, and an awesome opportunity to win a Gibson SG guitar:


Our Apartment Red Facebook game has just been released.

May 24th, 2010
categories: design, facebook, games, web apps, youtube

Tags: ,,,,,,,,,,

We’ve designed, developed and published the official Facebook App of the hit social media, and alternative comedy show on RTE.  Become your favourite character, live in the apartment, turn Amazing Phil into a Lion.

Make the house mates happy by saving up the Happy Cash to buy zany furnishings, and advance all the way up to the penthouse. Try it out here!

Apartment Red


Win Tickets to The Lovebox Festival 2010

April 26th, 2010
categories: competitions, facebook, phones 4u

Dizzee Rascal
We’re back with another exciting project for Phones 4u. With the launch of the new HTC Legend handset, we asked our Facebook Fans who in their minds was the ‘Greatest Musical Legend’ out there right now!

Almost 5,000 fans voted in the poll, and it was a photo finish, with Dizzee Rascal snatching the title of the ‘Greatest Musical Legend’ from Noel Gallagher! So to celebrate the crowning of this new and unexpected ‘Legend’, along with the release of the HTC handset… We’ve now launched a competition to give two lucky Phones 4u Facebook Fans the chance to win a pair of tickets to see Dizzee Rascal at the Lovebox Festival 2010, accommodation for the whole weekend and a HTC Legend to take with them. To find out more, head over to our snazzy new Facebook tab.

Check it out people, it doesn’t get any better than this!


Win tickets to see Biffy Clyro!

April 13th, 2010
categories: competitions, facebook, music

Biffy Clyro
We’ve just gone live with a new competition on the GET ME IN! Facebook Page.

GET ME IN! have a pair of tickets to give away to see Biffy Clyro at the Hammersmith Apollo on 6th May. If you’re an avid follower of Biffy or just fancy seeing them live this is the competition for you! Just enter via the competition tab on the GET ME IN! Facebook Page!


Nokia X6 exclusive to Phones 4u

February 26th, 2010
categories: design, facebook, music, phones 4u

Phones4u

Do you love clubbing and dance music? Ever thought that it would be pretty cool to have DJ Sets from all around the world delivered right into the palm of your hand? Well now you can… The b @TV application on the brand new Nokia X6 16GB (exclusive to Phones 4u) does just that.

b @TV is like YouTube on Red Bull. Users can plug their Phones 4u exclusive into a huge flat screen or sound system, the multiple camera displays literally bring the club into your room (or bus ride home). You can be standing next to Calvin Harris, or dancing next to someone you fancy – your choice!

Punktilio built all the cool tabs and profile pages on the social sites that feature all the action. We planned and bought the media on Facebook to help raise awareness and we’ll be supporting the various promotions as they arrive.

Head over to the Phones 4u Facebook Page now to check out the great design work from our development team on this awesome Landing Tab – http://www.facebook.com/phones4u


Arsenal TV Online

February 24th, 2010
categories: design, facebook, sport

Tags: ,,

Arsenal

Many people would tell you that ‘Arsenal FC are by far the greatest team the world has ever seen’. Now obviously we’re impartial, but we would definitely say they have by far the greatest Facebook page that the world has ever seen following the launch of their all new, Punktilio made ‘Arsenal TV Online’ page this week.

The page has has all the usual assets plus three unique tabs detailing all the goings on at Arsenal TV Online – the club’s online subscription service.

Whether you’re a curious Arsenal fan, a rival fan wanting to keep tabs on the Gooners or you just want to check out our work, you can see what it’s all about at www.facebook.com/ArsenalTVOnline