QRazystuff has just posted a really well-written article on the profile building we’ve been doing with Labrinth.
This one runs a bit more in depth about creating the enigma behind Labrinth, along with some of the techniques we are implementing in ‘The Internet of Things‘.
Have a look at the article over here.
(Via QRazystuff)
Tags: Alexandra Burke,All Night Long,Competition,youtube
We recently ran a competition for fans of Alexandra Burke to submit videos of themselves dancing, singing, drawing faces on their chins to Alex’s latest song ‘All Night Long’. The idea behind the competition came about as a response to the many videos that her fans had sent in for previous songs, and also as a way to say thank you for their dedication. We thought the best way to do this would be to create the ultimate fan video:
We were inundated with entries, in fact it turned out to be a very successful competition on the whole. But there could only be one winner, and YouTube user nakachwa who won £500, a Sony Bloggie camera and a Sony Vaio laptop with this fantastically creative entry:
Here’s a special edition Labrinth transmission all about how to use the QR codes.
The latest in the weekly series it takes it’s inspiration from 80’s Manga style cartoons. Our editor Leif Johnson found a box of his VHS’s (remember those?) that he taped off late night Channel 4 when he was but a child and just ran with the idea:
What do you think? The authentic-looking characters, backgrounds, and typefaces were all drawn by a huge up and coming talent and our in-house designer Ben Marsh, who has already gained quite a bit of internet notoriety for his Gameboy condoms.
We’re incredibly proud of this series, each one aesthetically different from the last. Here’s a little retrospective of the QR code based videos in case you missed any, just follow this link and tell us what you think. (Glad that rhymed!)
Tags: susan boyle,susan's search
We’ve just launched Susan’s Search; a YouTube competition that gives Susan’s fans the chance to sing on her next album. We’ll let Susan explain below:
She’s very excitied about the competition and is really looking forward to collaborating with the winner. “When I did Britain’s Got Talent, I was given a chance by Simon Cowell to show what I could do. This got me thinking about people who maybe missed the opportunity, so I came up with the idea for Susan’s Search. It’s about giving other people an opportunity, it’s about letting them live the dream that they’ve always wanted to do.”
Since the story originally broke on Billboard followed then by all sorts of massive music sites the response has been insanely huge. We’re currently being sent, on average, one video every seven minutes. Susan is now sat on Simon’s side of the desk ready to judge the contestants.
Tags: Labrinth,Pet Shop Boys,qr codes,Smart Phones,syco
Labrinth is busy bustin’ sick beats hidden in a studio somewhere, meanwhile we’ve been doing some hiding of our own.
If you’ve signed up to Labrinth’s various social media sites, you may have noticed the sneaky inclusion of QR Codes which lead to some exclusive content produced by Labrinth and ourselves.
QR Codes have been used by pop stars like The Pet Shop Boys before, however we feel the infrastructure had been lacking until recently (namely the mass adoption of Smart Phones we’ve seen in the last two years or so) and therefore there has been limited success with campaigns utilising them. We see the timing as being right now and the use of QR Codes as a perfect fit for Labrinth; not only does it aesthetically suit his name but both are still relatively new, so only people in the know… well, know. Overall it’s an accessible and forward thinking way for Labrinth to find his place in the physical web.
Tags: Labrinth,music,odd child,syco
Super-star in waiting Labrinth this week signed a recording deal with Syco.
This is the first time Syco have signed an artist that has not come through one of their TV platforms, so it’s a very exciting time for us and them to be able to work with an artist from the ground up.
We met with Labrinth, ahead of the news breaking to discuss his creative aspirations and what direction he’d like to go in in the digital space. Not only is Labrinth a prolific producer, multi-instrumentalist and singer, he’s also a bit of a retro computer gamer, so it’s not hard to see where we got the inspiration from for the initial creative approach… Welcome to Labrinth v1.0.
Tags: Book,Candy Pop,Candypop,Harper Collins,Lauren Laverne
We designed the campaign for Lauren’s debut novel ‘Candy Pop: Candy and the Broken Biscuits’ published by HarperCollins. Here’s Lauren introducing her tome:
Accompanying the book is the sweet-looking Facebook fan page, swish, weekly videos of Lauren reading excerpts from the book, and an awesome opportunity to win a Gibson SG guitar:
Be a star in Alexandra’s next music video! Submit your video responses via Alex’s YouTube Channel.
Check out videos by nakachwa, tessiax or Thinking for Tuesday’s great cover version of Bad Boys and you’ll get the idea of what we’re looking for.
Alexandra will select her favourite videos to create the ultimate fan video! There will be an overall winner who’ll win a brand new Sony Vaio laptop, a Sony Bloggie Camera and £500! (more…)
We’ve just gone live with a new competition on the GET ME IN! Facebook Page.
GET ME IN! have a pair of tickets to give away to see Biffy Clyro at the Hammersmith Apollo on 6th May. If you’re an avid follower of Biffy or just fancy seeing them live this is the competition for you! Just enter via the competition tab on the GET ME IN! Facebook Page!
KOKO POP is due to have it’s second filming date at KOKO in Camden. Hosted by Jameela Jamil, the show will feature Tinie Tempah, Taio Cruz, Marina and the Diamonds, Example, Daisy Dares You and Alexandra Burke (interview only).
We’re looking for teenagers (14+) to attend the live filming again. Fans wanting to attend can sign up at www.kokopop.tv/signup. If successful, lucky fans will receive an Email from KOKO inviting them to be a part of the studio audience on the afternoon of Sunday the 11th April. All details will be in the invitation.
Why not join us on Facebook and be the first to hear about the artists, content and events…
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