Punktilio Digital • Blog

The Million Pound Drop

June 18th, 2010

categories: endemol,social media,tv

Tags: Channel 4,Endemol,facebook,social media,The Million Pound Drop,twitter

Recently we continued our work with Endemol; on the social media element of their latest production ‘The Million Pound Drop’. The show was live on Channel 4 at 10pm for six consecutive nights, with Davina McCall playing quiz master as contestants faced the ultimate high stakes game. They were given their prize at the top of the show – a million pounds. All they had to do was keep hold of it….

Punktilio was engaged to advise on social strategy. We worked closely with Endemol before, during and after transmission week to drive conversation and engage social network users. The week of the live shows proved to be very busy – the Facebook profile alone saw its fanbase grow from 5,000 to 53,000 before the series finale.

Following the success of The Million Pound Drop, don’t be surprised to see more gameshows with a social media cross-over.

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Syco’s new signing: Labrinth site goes live

June 16th, 2010

categories: design,music,syco

Tags: Labrinth,music,odd child,syco

Super-star in waiting Labrinth this week signed a recording deal with Syco Music.

This is the first time Syco have signed an artist that has not come through one of their TV platforms, so it’s a very exciting time for us and them to be able to work with an artist from the ground up.

We met with Labrinth, ahead of the news breaking to discuss his creative aspirations and what direction he’d like to go in in the digital space. Not only is Labrinth a prolific producer, multi-instrumentalist and singer, he’s also a bit of a retro computer gamer, so it’s not hard to see where we got the inspiration from for the initial creative approach… Welcome to Labrinth v1.0.

Super-star in waiting Labrinth this week signed a recording deal with Syco.

Labrinth

This is the first time Syco have signed an artist that has not come through one of their TV platforms, so it’s a very exciting time for us and them to be able to work with an artist from the ground up.

We met with Labrinth, ahead of the news breaking to discuss his creative aspirations and what direction he’d like to go in in the digital space. Not only is Labrinth a prolific producer, multi-instrumentalist and singer, he’s also a bit of a retro computer gamer, so it’s not hard to see where we got the inspiration from for the initial creative approach… Welcome to Labrinth v1.0.

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Lauren Laverne releases Candy Pop

May 26th, 2010

categories: books,competitions,facebook,harper collins,music,social media,youtube

Tags: Book,Candy Pop,Candypop,Harper Collins,Lauren Laverne

We designed the campaign for Lauren’s debut novel ‘Candy Pop: Candy and the Broken Biscuits’ published by HarperCollins. Here’s Lauren introducing her tome:

Accompanying the book is the sweet-looking Facebook fan page, swish, weekly videos of Lauren reading excerpts from the book, and an awesome opportunity to win a Gibson SG guitar:

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Win Tickets to The Lovebox Festival 2010

April 26th, 2010

categories: competitions,facebook,phones 4u

We’re back with another exciting project for Phones 4u. With the launch of the new HTC Legend handset, we asked our Facebook Fans who in their minds was the ‘Greatest Musical Legend’ out there right now!

Almost 5,000 fans voted in the poll, and it was a photo finish, with Dizzee Rascal snatching the title of the ‘Greatest Musical Legend’ from Noel Gallagher! So to celebrate the crowning of this new and unexpected ‘Legend’, along with the release of the HTC handset… We’ve now launched a competition to give two lucky Phones 4u Facebook Fans the chance to win a pair of tickets to see Dizzee Rascal at the Lovebox Festival 2010, accommodation for the whole weekend and a HTC Legend to take with them. To find out more, head over to our snazzy new Facebook tab.

Check it out people, it doesn’t get any better than this!

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Star in Alexandra Burke’s Next Video

April 19th, 2010

categories: competitions,music,syco,youtube

The Carrie Diaries
Be a star in Alexandra’s next music video! Submit your video responses via Alex’s YouTube Channel.

Check out videos by nakachwa, tessiax or Thinking for Tuesday’s great cover version of Bad Boys and you’ll get the idea of what we’re looking for.

Alexandra will select her favourite videos to create the ultimate fan video! There will be an overall winner who’ll win a brand new Sony Vaio laptop, a Sony Bloggie Camera and £500! (more…)

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The Carrie Diaries

April 16th, 2010

categories: books,harper collins

Love Sex and The City? Then you’ll love Harper Collins new book ‘The Carrie Diaries’ by Candace Bushnell (the creator of Sex and The City). The book focuses on the iconic Carrie Bradshaw as she rises up from her small town roots.

The book will be available from the 29th of April and is a must-buy for fans of Candace’s previous work.

Punktilio is instructed to make sure The Carrie Diaries get all the digital traction it deserves.

Head over to the new page we’ve just launched for an exclusive interview with Candace and to see her discuss her favourite things.

www.thecarriediaries.co.uk

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Nokia X6 exclusive to Phones 4u

February 26th, 2010

categories: design,facebook,music,phones 4u

Do you love clubbing and dance music? Ever thought that it would be pretty cool to have DJ Sets from all around the world delivered right into the palm of your hand? Well now you can… The b @TV application on the brand new Nokia X6 16GB (exclusive to Phones 4u) does just that.

b @TV is like YouTube on Red Bull. Users can plug their Phones 4u exclusive into a huge flat screen or sound system, the multiple camera displays literally bring the club into your room (or bus ride home). You can be standing next to Calvin Harris, or dancing next to someone you fancy – your choice!

Punktilio built all the cool tabs and profile pages on the social sites that feature all the action. We planned and bought the media on Facebook to help raise awareness and we’ll be supporting the various promotions as they arrive.

Head over to the Phones 4u Facebook Page now to check out the great design work from our development team on this awesome Landing Tab – http://www.facebook.com/phones4u

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Phones 4u Gets Social

February 1st, 2010

categories: clients

Tags: phones4u

Phones 4u

Phones 4u has appointed Punktilio as its specialist social media agency. Phones 4u is known to run with weird and risky creative (recall ‘Scary Mary’ and ‘Flight of the Conchords’ ads?!), which will make our job fun. We’ll work closely with PR, Marketing, and Operations to amplify and embellish core marketing messages and campaigns.

We’ll also manage Phones 4u’s social strategy, profiles, blogs, wikis, content, advertising and production, as well as driving ‘social intelligence’ relating to Phones 4u customers’ online activity. We’re building things now, but expect to see the fun kick off in March.

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