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X Factor USA Announced With Bespoke Facebook App

February 7th, 2011
categories: facebook,facebook app,syco

Tags: America,audition,bespoke,facebook,FOX,Social,Tab,USA,x factor

X Factor Facebook Tab


The first ever X Factor USA has just been announced, and you can sign up to receive audition info using a bespoke Facebook App.
In the ongoing endeavor of making information easier to obtain, SYCO wanted us to create was a Facebook app in which users could register for audition info that could sit alongside what FOX had created for their site. This sounds quite simple but everything needed to be coded from scratch so it would work within Facebook. It’s a slick and simple interface that we’re quite proud of.




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Punktilio: 2010 Round-Up

January 5th, 2011
categories: arsenal,clients,company news,facebook,news,phones 4u,social media,syco,twitter,USC

Tags: 2010,Arsenal,infographic,Phones 4U,Punktilio,round-up,roundup,syco,USC,x factor

We’re now in the future; it’s 2011 and we’re really excited about what this new year has in store. Last year was a fantastic year for us, not only did our family grow from 7 to 17, there were also some huge milestones for us.
It may seem a bit like we’re blowing our own trumpet (and we are!) but we’re really proud of what we achieved last year. So we’ve put together this Infographic of some of our stand-out achievements.

Thank you all so much for your continued support, here’s to 2011!

2010 RoundUp





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Matt Cardle Wins X Factor

December 14th, 2010
categories: news,syco

Tags: itunes,matt cardle,when we collide,win,winner,x factor

Congratulations to Matt Cardle for winning this year’s epic X Factor.

Matt Cardle - When We Collide

The ex-painter and decorator beat Rebecca Ferguson on the ITV1 show to win the £1million recording contract with SYCO. Pumped with adrenalin and steroids following a throat infection, he belted out an emotion-filled version of his first single ‘When We Collide’ to close this year’s competition.

We’re with Matt on his promo trail all week, and Punktilio’s own @JohnnieCampbell is capturing all the videos, Ustream shows, Twitpics‘, and keeping his Facebook and Twitter (@matt_cardle_uk) updated all the way… oh yeah, and accidently flooding Matt’s hotel room!

To keep up with all the latest from Matt head to his website www.mattcardlemusic.com, you can also buy the single When We Collide over on iTunes now.




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Yet More QR Code Coverage…

September 1st, 2010
categories: music,qr codes,social media,syco

Tags: Labrinth,qr codes

QRazystuff has just posted a really well-written article on the profile building we’ve been doing with Labrinth.

This one runs a bit more in depth about creating the enigma behind Labrinth, along with some of the techniques we are implementing in ‘The Internet of Things‘.

Have a look at the article over here.

(Via QRazystuff)


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Alexandra Burke – All Night Long Video Competition

August 11th, 2010
categories: competitions,music,syco,youtube

Tags: Alexandra Burke,All Night Long,Competition,youtube

We recently ran a competition for fans of Alexandra Burke to submit videos of themselves dancing, singing, drawing faces on their chins to Alex’s latest song ‘All Night Long’. The idea behind the competition came about as a response to the many videos that her fans had sent in for previous songs, and also as a way to say thank you for their dedication. We thought the best way to do this would be to create the ultimate fan video:

We were inundated with entries, in fact it turned out to be a very successful competition on the whole. But there could only be one winner, and YouTube user nakachwa who won £500, a Sony Bloggie camera and a Sony Vaio laptop with this fantastically creative entry:


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Shh! New QR code Labrinth Transmission.

July 27th, 2010
categories: design,film,music,qr codes,social media,syco,youtube

Tags: Labrinth,manga,qr codes

Here’s a special edition Labrinth transmission all about how to use the QR codes.
The latest in the weekly series it takes it’s inspiration from 80′s Manga style cartoons. Our editor Leif Johnson found a box of his VHS’s (remember those?) that he taped off late night Channel 4 when he was but a child and just ran with the idea:

What do you think? The authentic-looking characters, backgrounds, and typefaces were all drawn by a huge up and coming talent and our in-house designer Ben Marsh, who has already gained quite a bit of internet notoriety for his Gameboy condoms.

We’re incredibly proud of this series, each one aesthetically different from the last. Here’s a little retrospective of the QR code based videos in case you missed any, just follow this link and tell us what you think. (Glad that rhymed!)


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Susan’s Search Goes Live

July 13th, 2010
categories: competitions,design,music,qr codes,social media,syco,youtube

Tags: susan boyle,susan's search

We’ve just launched Susan’s Search; a YouTube competition that gives Susan’s fans the chance to sing on her next album. We’ll let Susan explain below:

She’s very excitied about the competition and is really looking forward to collaborating with the winner. “When I did Britain’s Got Talent, I was given a chance by Simon Cowell to show what I could do. This got me thinking about people who maybe missed the opportunity, so I came up with the idea for Susan’s Search. It’s about giving other people an opportunity, it’s about letting them live the dream that they’ve always wanted to do.”

Since the story originally broke on Billboard followed then by all sorts of massive music sites the response has been insanely huge. We’re currently being sent, on average, one video every seven minutes. Susan is now sat on Simon’s side of the desk ready to judge the contestants.


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Hiding Labrinth

June 30th, 2010
categories: design,facebook,music,myspace,qr codes,social media,syco,twitter,youtube

Tags: Labrinth,Pet Shop Boys,qr codes,Smart Phones,syco

Labrinth
Labrinth is busy bustin’ sick beats hidden in a studio somewhere, meanwhile we’ve been doing some hiding of our own.

If you’ve signed up to Labrinth’s various social media sites, you may have noticed the sneaky inclusion of QR Codes which lead to some exclusive content produced by Labrinth and ourselves.

QR Codes have been used by pop stars like The Pet Shop Boys before, however we feel the infrastructure had been lacking until recently (namely the mass adoption of Smart Phones we’ve seen in the last two years or so) and therefore there has been limited success with campaigns utilising them. We see the timing as being right now and the use of QR Codes as a perfect fit for Labrinth; not only does it aesthetically suit his name but both are still relatively new, so only people in the know… well, know. Overall it’s an accessible and forward thinking way for Labrinth to find his place in the physical web.


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Syco’s new signing: Labrinth site goes live

June 16th, 2010
categories: design,music,syco

Tags: Labrinth,music,odd child,syco

Super-star in waiting Labrinth this week signed a recording deal with Syco Music.
This is the first time Syco have signed an artist that has not come through one of their TV platforms, so it’s a very exciting time for us and them to be able to work with an artist from the ground up.
We met with Labrinth, ahead of the news breaking to discuss his creative aspirations and what direction he’d like to go in in the digital space. Not only is Labrinth a prolific producer, multi-instrumentalist and singer, he’s also a bit of a retro computer gamer, so it’s not hard to see where we got the inspiration from for the initial creative approach… Welcome to Labrinth v1.0.

Super-star in waiting Labrinth this week signed a recording deal with Syco.

Labrinth

This is the first time Syco have signed an artist that has not come through one of their TV platforms, so it’s a very exciting time for us and them to be able to work with an artist from the ground up.

We met with Labrinth, ahead of the news breaking to discuss his creative aspirations and what direction he’d like to go in in the digital space. Not only is Labrinth a prolific producer, multi-instrumentalist and singer, he’s also a bit of a retro computer gamer, so it’s not hard to see where we got the inspiration from for the initial creative approach… Welcome to Labrinth v1.0.


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Star in Alexandra Burke’s Next Video

April 19th, 2010
categories: competitions,music,syco,youtube

The Carrie Diaries
Be a star in Alexandra’s next music video! Submit your video responses via Alex’s YouTube Channel.

Check out videos by nakachwa, tessiax or Thinking for Tuesday’s great cover version of Bad Boys and you’ll get the idea of what we’re looking for.

Alexandra will select her favourite videos to create the ultimate fan video! There will be an overall winner who’ll win a brand new Sony Vaio laptop, a Sony Bloggie Camera and £500! (more…)


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