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Social Commerce: Milyoni team up with Verisign

February 18th, 2011

categories: Milyoni UK

Tags: facebook,merchant,Milyoni,secure,social commerce,store,Symantec,trust,VeriSign SSL

Social Commerce leaders Milyoni, have recently teamed up with Symantec Corp. to offer the enhanced security of Symantec’s VeriSign® Secure Sockets Layer (SSL) Certificates to merchants aiming to reach customers via Facebook and other social networking outlets. SHOP HEAT, the Miami HEAT’s fan store, is the latest to implement VeriSign SSL security through Milyoni’s Conversational Commerce^TM solution, the first shopping cart that operates entirely within Facebook. With Facebook’s 500 million users, Milyoni offers merchants an enormous opportunity to weave social networking with the ability to discuss and buy merchandise directly on the site. And by offering VeriSign SSL Certificates to merchants who use the Conversational Commerce solution to establish stores on Facebook, Milyoni is enabling merchants to display the familiar “VeriSign Trusted” checkmark and seal, the Internet’s No. 1 trust mark. “Through Conversational Commerce from Milyoni, we have an opportunity to entertain and engage our loyal fan base with the latest in social commerce technology,” said Jennifer Tobias, director of Interactive Marketing and New Media for the Miami HEAT. “The fact that we can deploy VeriSign SSL security as part of SHOP HEAT is a big differentiator for us, and will make it that much easier for us to convert loyal fans into customers of our new Facebook store.” VeriSign SSL Certificates use the industry’s most advanced encryption to protect online commerce transactions, while communicating that the site operator’s identity has been independently authenticated by Symantec. Sites protected with VeriSign SSL also are scanned daily for malware by Symantec. VeriSign SSL has been shown to help sites of all kinds establish the level of trust necessary to drive traffic to online stores, convert shoppers into buyers, and build loyal, lasting customer relationships. Tweet

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X Factor USA Announced With Bespoke Facebook App

February 7th, 2011

categories: facebook,facebook app,syco

Tags: America,audition,bespoke,facebook,FOX,Social,Tab,USA,x factor

The first ever X Factor USA has just been announced, and you can sign up to receive audition info using a bespoke Facebook App.
In the ongoing endeavor of making information easier to obtain, SYCO wanted us to create was a Facebook app in which users could register for audition info that could sit alongside what FOX had created for their site. This sounds quite simple but everything needed to be coded from scratch so it would work within Facebook. It’s a slick and simple interface that we’re quite proud of.

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YO! Sushi Facebook Places Check-In Deal Goes Live Today

January 31st, 2011

categories: competitions,facebook,YO! Sushi

Tags: Deal,Deals,facebook,Shushi,YO! Sushi

YO! Sushi are one of the very few to offer a Check-In Deal on launch. The first 1,000 people to Check-In with a friend to a participating YO! Sushi will receive up to 5 dishes and a drink all free.

Here’s more info on the deal.

YO! Sushi are only 1 of 10 to be included by Facebook in the launch of Check-In Deals in the UK & Europe.

We’re about to head out to lunch now, see you at the belt!

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Punktilio and Milyoni form Social Commerce Partnership.

January 20th, 2011

categories: clients,company news,facebook,news,social media

Tags: Commerce,facebook,Milyoni,Milyoni UK,Social,Solution

What a start to 2011!

We’re proud to announce the exclusive partnership deal between Punktilio and US based social commerce company Milyoni [pronounced “million-eye”], whose Conversational Commerce™ solution provides any retailer or brand with the iFanStore™ application within their Facebook page. An innovative set of social merchandising tools helps to engage fans in conversations, with instant purchase opportunities and sharing features.

Punktilio will represent Milyoni for all UK and European activity through the sales and support of Milyoni’s unique social commerce solution, with the new division operating as Milyoni UK.

Dean Alms, VP of Sales and Marketing at Milyoni says, “The deal allows Milyoni to gain an instant presence in the UK, and offer valuable on-the-ground support to UK and European customers through Punktilio’s dedicated social commerce team. We’re very happy to have found a strategic partner that truly understands the space so well and is one of the UK’s leading social agencies”

In the USA, smaller specialist services and e-tailers, through to media and sporting powerhouses like HBO and the NBA are already using Milyoni’s platform, and in the UK a well known high street fashion brand has been the first European retailer to sign up this year and whose Facebook store launch will be announced shortly.

Milyoni’s suite of social merchandising tools including “Instant Showcase” allow merchants to post multi-media product promotions to the Facebook walls of their fans, and enables fans to make purchases right there and then. Sales are visible on a fan’s wall, which then promotes product awareness and encourages the viral conversation.

Punktilio Managing Director, Hal Stokes says, “Brands selling directly on Facebook are not just able to leverage genuine revenue opportunities, they’re also exploiting marketing and advocacy in the process; sales are no longer hidden, they’re now social and visible, assuming the user wants them to be. If you’re an Arsenal or fcuk™ fan, such advocacy is something you want to share in a social environment.”

“We’re excited to be offering Milyoni to our own clients and every UK & European brand that’s investing in social media. 2011 is the year of social commerce. Marketing, Operations and Commercial Directors will work closer than ever before – essentially, social media cuts through every element of a business; the bottom line comes down to sales, and social commerce is a natural evolution in that bottom line”.

For more information and the Conversational Commerce™ white paper contact:

Milyoni UK -
Sharmita Saha – Head of Business Development & Social Commerce
sharmita@punktilio.com

Milyoni USA -
Dean Alms – VP of Strategy & Marketing
dean@milyoni.com

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Placebook (Oh and a bit about the Tabs)

August 24th, 2010

categories: applications,facebook,foursquare,social media,twitter

Tags: facebook,foursquare,Gowalla,Places,Spambook,Tabs

This week Facebook are rolling out their reduced Tab size change, which was originally mentioned last October. So make sure all of your custom Tabs and Apps are resized from 760 to 520 pixels otherwise you’ll be seeing the dreaded ‘broken’ icon.

More information can be found here. / Via InsideFacebook

So, a week after the launch of Facebook Places and what are your thoughts on it? Oh that’s right, it’s only had a US launch so you probably don’t have any first hand experience of it (unless you are Mark Zuckerberg or some other Facebook employee!). One particular luxury we have over here is we can sit back and watch with a reserved caution as others figure out the underlying privacy issues… Or get some good ideas on how to prank friends!

Dennis Crowley, owner of Foursquare doesn’t seem scared by the new competition, telling The Telegraph “I have now had a chance to play around with Facebook Places and it’s not that great or interesting. It’s a pretty boring service, with barely any incentives for users to keep coming back and telling their friends where they are.” He continues “The only interesting thing about Places is that it has a potential audience of over 500 million people around the world… but that can only be a good thing for location-based services, like Foursquare, as Facebook will educate the masses about check-ins.”

The introduction of Places seems to be working in contrast of Facebook’s push to monetise the platform by opening it up to marketers. We use Facebook for all of our clients. The way you can specifically target users based on the information they share makes it a platform that is second to none. But it is this that irks somewhat; with Places people don’t want to share where they are, or where their ‘friends’ say they are broadcast by default to ‘everyone’.

Facebook (well for me, personally) used to be somewhere my actual friends and I could chat online and share links, videos, events etc. Then school friends who I’d not been in touch with (or since) began using the platform and ‘Friend Requesting’ me, and it felt rude not to ‘Accept’ all of them. I realise I may be sounding a bit like a Grumpy Old Man and having contrary views to a company from progressing and growing but Facebook became a lot more open and a lot less personal. That was just the start. Facebook have 500 million+ users, I can’t imagine all of those users are completely web-savvy. Now people become some kind of Facebook celebrities with 1000+ ‘Friends’, reminiscent of the days of MySpace when it was common culture to friend collect. Imagine introducing Places to MySpace. It’s a thought TechCrunch made a whole lot more eloquently in a recent article. Would you feel comfortable sharing that much information with virtual/actual strangers by default? Is it time for Facebook to re-think their Social Graph? Should it introduce a friend tier, its own version of Followers/Following option?

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Punktilio Newsround

August 13th, 2010

categories: company news,facebook,news,social media

Tags: facebook,i-D,Labrinth,New Media Age,Phones 4U,Strategy Eye

It was a good week for us. A lot of our social services were written about in several online magazines. Here’s the run down:

First up Facebook have created a Case Study (PDF) around the work we have done for Phones 4U.

Secondly there was Strategy Eye’s Hot Company Profile. Which features an interview with our MD Hal Stokes discussing his vision of a progressive approach to Social Media marketing compared to the older, more traditional forms.

And lastly but definitely not least(ly?) there were a couple of honourable mentions in New Media Age and i-D Online regarding our work with new Syco signing Labrinth. Both of which focussed on the QR Code based campaign and Transmission series of videos we’ve produced for him.

We’re wearing our chufty boots x

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EZ Pay Facebook Page Goes Live

July 28th, 2010

categories: competitions,ez pay,facebook

Tags: Escape Card,EZ Pay,facebook

EZ Pay Escape Card is a simple prepay credit card, and they have three versions of these; The original Escape Card with which you use just like any other credit card, plus it’s free top up credit free at Phones 4 U. The Escape Travel Money Card in which can load up with credit before a holiday to assist with budgeting. And finally the Neon Prepay Card aimed at educating the younger generation in budgeting and the responsibility of owning a credit card.

Originally EZ Pay had three separate pages on Facebook, one for each pre-pay card, which we thought was a bit too convoluted for a company who’s core ideology is simplicity. With this in mind we re-designed and developed one new, streamlined page to focus their strategy with one tab per card.

To kick off and celebrate this re-launch we created a competition to win a camera and one of their cards already loaded with £250. Get liking to enter.

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The Million Pound Drop

June 18th, 2010

categories: endemol,social media,tv

Tags: Channel 4,Endemol,facebook,social media,The Million Pound Drop,twitter

Recently we continued our work with Endemol; on the social media element of their latest production ‘The Million Pound Drop’. The show was live on Channel 4 at 10pm for six consecutive nights, with Davina McCall playing quiz master as contestants faced the ultimate high stakes game. They were given their prize at the top of the show – a million pounds. All they had to do was keep hold of it….

Punktilio was engaged to advise on social strategy. We worked closely with Endemol before, during and after transmission week to drive conversation and engage social network users. The week of the live shows proved to be very busy – the Facebook profile alone saw its fanbase grow from 5,000 to 53,000 before the series finale.

Following the success of The Million Pound Drop, don’t be surprised to see more gameshows with a social media cross-over.

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