Tags: facebook,i-D,Labrinth,New Media Age,Phones 4U,Strategy Eye
It was a good week for us. A lot of our social services were written about in several online magazines. Here’s the run down:
First up Facebook have created a Case Study (PDF) around the work we have done for Phones 4U.
Secondly there was Strategy Eye’s Hot Company Profile. Which features an interview with our MD Hal Stokes discussing his vision of a progressive approach to Social Media marketing compared to the older, more traditional forms.
And lastly but definitely not least(ly?) there were a couple of honourable mentions in New Media Age and i-D Online regarding our work with new Syco signing Labrinth. Both of which focussed on the QR Code based campaign and Transmission series of videos we’ve produced for him.
We’re wearing our chufty boots 
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Tags: Labrinth,Pet Shop Boys,qr codes,Smart Phones,syco
Labrinth is busy bustin’ sick beats hidden in a studio somewhere, meanwhile we’ve been doing some hiding of our own.
If you’ve signed up to Labrinth’s various social media sites, you may have noticed the sneaky inclusion of QR Codes which lead to some exclusive content produced by Labrinth and ourselves.
QR Codes have been used by pop stars like The Pet Shop Boys before, however we feel the infrastructure had been lacking until recently (namely the mass adoption of Smart Phones we’ve seen in the last two years or so) and therefore there has been limited success with campaigns utilising them. We see the timing as being right now and the use of QR Codes as a perfect fit for Labrinth; not only does it aesthetically suit his name but both are still relatively new, so only people in the know… well, know. Overall it’s an accessible and forward thinking way for Labrinth to find his place in the physical web.
Tags: Labrinth,music,odd child,syco
Super-star in waiting Labrinth this week signed a recording deal with Syco.
This is the first time Syco have signed an artist that has not come through one of their TV platforms, so it’s a very exciting time for us and them to be able to work with an artist from the ground up.
We met with Labrinth, ahead of the news breaking to discuss his creative aspirations and what direction he’d like to go in in the digital space. Not only is Labrinth a prolific producer, multi-instrumentalist and singer, he’s also a bit of a retro computer gamer, so it’s not hard to see where we got the inspiration from for the initial creative approach… Welcome to Labrinth v1.0.
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