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Super-star in waiting Labrinth this week signed a recording deal with Syco.

This is the first time Syco have signed an artist that has not come through one of their TV platforms, so it’s a very exciting time for us and them to be able to work with an artist from the ground up.

We met with Labrinth, ahead of the news breaking to discuss his creative aspirations and what direction he’d like to go in in the digital space. Not only is Labrinth a prolific producer, multi-instrumentalist and singer, he’s also a bit of a retro computer gamer, so it’s not hard to see where we got the inspiration from for the initial creative approach… Welcome to Labrinth v1.0.