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Punktilio: 2010 Round-Up

January 5th, 2011
categories: arsenal,clients,company news,facebook,news,phones 4u,social media,syco,twitter,USC

Tags: 2010,Arsenal,infographic,Phones 4U,Punktilio,round-up,roundup,syco,USC,x factor

We’re now in the future; it’s 2011 and we’re really excited about what this new year has in store. Last year was a fantastic year for us, not only did our family grow from 7 to 17, there were also some huge milestones for us.
It may seem a bit like we’re blowing our own trumpet (and we are!) but we’re really proud of what we achieved last year. So we’ve put together this Infographic of some of our stand-out achievements.

Thank you all so much for your continued support, here’s to 2011!

2010 RoundUp





Phones 4u & Hollyoaks Digital Campaign

November 2nd, 2010
categories: facebook,phones 4u

Tags: 9800,BlackBerry,Campaign,Digital,Hollyoaks,Looky Likies,Phones 4U,Quiz,Torch

As Phones 4u are the new sponsors of Hollyoaks we thought it would be great to throw in a digital campaign to support and also raise awareness around the brands. We’ve been working closely with Channel 4 to ensure that this branch of the sponsorship communicates and represents both Hollyoaks and Phones 4u in a streamlined manner.

HollyoaksLookyLikies

So what have we done? First up we’ve created a Facebook App the ‘Phones 4u Hollyoaks Looky-Likies‘. You can upload pictures of yourself, your friends, your dog, a vegetable or whatever else you think looks like a character on Hollyoaks for a chance to win a walk-on part in the show. Winners will be picked by Hollyoaks very own Casting Director.

HollyoaksQuiz

Secondly we’ve created a quiz within a Facebook Tab based around the hit teen soap, fully supported by Facebook Advertising. Simply answer 5 questions, I say simply but it’s not really, you definitely need to be a fan to be in with a chance to win one of two BlackBerry Torch 9800 smartphone EVERY WEEK in November.

**UPDATE**

The redesigned @uscfashion page has now gone live too, start following to receive all the latest updates on what’s going on in the branded clothing fashion world.


Punktilio Newsround

August 13th, 2010
categories: company news,facebook,news,social media

Tags: facebook,i-D,Labrinth,New Media Age,Phones 4U,Strategy Eye

It was a good week for us. A lot of our social services were written about in several online magazines. Here’s the run down:

First up Facebook have created a Case Study (PDF) around the work we have done for Phones 4U.

Facebook

Secondly there was Strategy Eye’s Hot Company Profile. Which features an interview with our MD Hal Stokes discussing his vision of a progressive approach to Social Media marketing compared to the older, more traditional forms.

StrategyEye

And lastly but definitely not least(ly?) there were a couple of honourable mentions in New Media Age and i-D Online regarding our work with new Syco signing Labrinth. Both of which focussed on the QR Code based campaign and Transmission series of videos we’ve produced for him.

We’re wearing our chufty boots :-) x


Phones 4u YouTube Page Goes Live

August 2nd, 2010
categories: clients,design,social media,youtube

Tags: p4u,Phones 4U,widget,youtube

EscapeJust as it says in the title; Phones 4u’s new YouTube page has just gone live (Phew, glad I was writing that and not trying to say it!). Packed with exclusive un-boxings, phone tips from store staff, and a whole lot more. Including or should I say featuring, Phones 4u’s very own daily show BOSH! packed full of film reviews, interviews, dares and challenges, and a pretty NSFW sweary guy sitting on a cloud!

The channel features a custom flash carousel to showcase Phones 4u’s branded video content.  We based the design of the interface on a smartphone with which you can use to navigate videos. The channel also features a multi-platform sharing functionality plus a twitter feed for good measure.

Graeme Ford, Head of Social Media for Phones4U said ‘We’re keen to connect with our customers by giving them genuine user value propositions in the places they choose to spend their time. The new channel is not just about selling phones; it’s about us as a company earning awareness and consideration for the brand, and ultimately a sense of trust.’

‘We’re very serious about social media. Our YouTube channel not only fits into a much bigger picture, but gives us a relevant home for our content, which can be seeded and shared further.’


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