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Either the smoochiest-woochiest day of the year, or for the cynics just another day invented by card shops. whichever way you look at it Valentines Day is a great way to get creative around the theme of love, ahh!

What follows is probably the most sentimental, romantic and soppiest sentence I’ve ever written. Here’s our favourite campaigns this year:

Heading down the nostalgia laden country path are Country Living with their Treemail App.  Select your knife width and bark style and chip away. Once carved share the pic over Facebook, Twitter and email.

Orange are turning people’s tweets into cutesy animated videos in their Isn’t It Tweet campaign, then posting them up on their Feed. Just use their #feedlovestories hashtag.

Mulberry have come up with a blooming good idea this year with their Love Blossoms campaign. choose a flower seed from the selection above (for a couple more choices log in with Facebook and Twitter). Then plant the seed, and compose your Valentine’s verse.
Send the Valentine as a personal message, or if you love EVERYONE share your seeds over email, Facebook and Twitter. Your sweetheart will receive their virtual Valentine, then on the 14th the seed will blossom into a flower right in front of their very eyes. Ahh, magical… or, for the cynics, just some code.

Probably my favourite to research was Victoria’s Secret campaign… until I realised it was just an E-Card. Sadly it’s not as creative as the Mulberry campaign but you do get some gift ideas at the end of the form-filling.

This next one was probably my least favourite to research, but I did learn something new; did you know Barbie and Ken broke up?! The split happened around Valentine’s Day in 2004, Barbie started seeing an Australian surfer called Blaine, and created profiles on Match.com. Ken made many emotional appeals over huge billboards, Facebook and Twitter, alongside appearances on Jeremy Kyle (this may not be true) in an effort to woo her back.
Mattel have made a bespoke website and social measurement tool that fans of the couple can vote on whether they want the plastic couple’s soap opera to end in a happy way or an Eastenders way.

Wait, wait, STOP PRESS. Sorry to ruin the surprise but they’re back together again. You can sleep soundly tonight.

This is all very nice but if you’ve only just remembered that it is in fact Valentine’s Day today Socialnomics have put together a very handy video of how social media can help turn things around.

Happy Valentine’s Day 2.0

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